Privacy Policy

Vybz Island Experience is owned and operated by EMAGINATION ENTERTAINMENT LIMITED (“Emagination”), acting by and through SPECTRA ENTERTAINMENT LLC, a Florida limited liability company (“Spectra”), as executive producer, showrunner, agent, and booking and operational administrator. References in this Policy to “Vybz Island Experience,” “VIE,” “we,” “us,” or “our” mean Emagination and, where the context applies to functions performed by Spectra, Spectra. We respect your privacy and are committed to protecting your personal data and personal information.

This Privacy Policy and Data Protection Notice explains how we collect, use, disclose, store, transfer, retain, and otherwise process information when you visit the Vybz Island Experience website, prebook, select a stateroom, make or manage a reservation, communicate with us, subscribe to marketing communications, attend or participate in cruise-related activities, or otherwise interact with us.

This Policy is intended to address privacy and data protection requirements applicable to visitors, prospective guests, booked guests, and other participants in the United States, the United Kingdom, the European Economic Area, and other jurisdictions where the Vybz Island Experience is marketed or offered.

This Policy applies to personal information collected by or on behalf of Vybz Island Experience through our website, prebooking and reservation processes, customer-service and marketing channels, and cruise-related operations. It does not govern information collected independently by Royal Caribbean, another cruise line or vessel operator, payment processors, social-media platforms, port or governmental authorities, or other third parties under their own privacy notices.

EMAGINATION ENTERTAINMENT LIMITED, trading as Vybz Island Experience, is the primary data controller for the personal data described in this Policy. Spectra supports production, marketing, prebooking, reservation administration, payment administration, customer service, and cruise operations on Emagination’s behalf. To the extent Spectra independently determines the purposes and means of processing for its own legal, accounting, security, fraud-prevention, or business obligations, Spectra acts as a separate data controller for that processing.

Our privacy mailing address is Vybz Island Experience, 100 SE 2nd Street, Suite 3800, Miami, FL 33131.

Our general contact email is hello@vybzislandexp.com, our privacy email is privacy@vybzislandexp.com, and our telephone or WhatsApp contact number is 1 (786) 846 1101.

If applicable, our appointed data protection contact is Roderick McGregor, who may be contacted through the privacy email stated above.

We may collect identity and contact information, including your legal name, preferred name, email address, telephone or WhatsApp number, billing address, country of residence, date of birth, emergency-contact details, and similar information you provide.

We may collect prebooking and reservation information, including the amount and date of a prebooking deposit, stateroom category or occupancy preferences, number and names of guests, roommate or group information, pricing and promotional information, reservation status, booking changes, cancellations, and refund or credit status.

We may collect passenger and travel information needed to arrange or administer the cruise, including legal name, date of birth, nationality or citizenship, passport or other identification details, travel-document status, loyalty number, embarkation information, itinerary details, emergency contacts, and information required by the vessel operator, port agents, immigration, customs, or other competent authorities.

We may collect payment and transaction information, including amounts paid, currency, payment status, invoice information, billing details, chargeback information, and refund status. Full payment-card details are ordinarily processed by our payment provider and are not stored by us except to the limited extent needed for transaction records, fraud prevention, or legal compliance.

We may collect communications data, including inquiries, customer-service records, complaints, requests, survey responses, and messages sent through website forms, email, telephone, text message, WhatsApp, social media, or other communication channels.

We may collect technical and usage information, including IP address, browser type, device type, operating system, referral source, pages viewed, date and time of visits, clicks, session information, approximate location based on IP address, advertising identifiers, and cookie or consent-preference data.

We may collect marketing and preference information, including your music, artist, event, cabin, destination, and communication interests; how you learned about the Vybz Island Experience; your responses to promotions; and whether you have subscribed to or opted out of marketing communications.

We may collect limited sensitive information only where reasonably necessary for a reservation or requested service, such as accessibility needs, health-related accommodation or emergency information, dietary requirements, travel-assistance requests, or identification and travel-document information required by a supplier or competent authority, and only where a lawful basis permits that processing.

We may collect event-participation and media information, including photographs, video, audio, testimonials, contest entries, social-media handles, and content you submit or that is captured at Vybz Island Experience promotional events, embarkation activities, onboard programs, performances, or related experiences, subject to applicable law and any separate release or event notice.

We may collect security, access-control, and incident information in connection with Vybz Island Experience-controlled events or activities, including credential and access records, security or incident reports, complaints and witness information, and photographs or video captured by authorized event-security or venue systems where permitted by law. Shipwide CCTV, facial-recognition, biometric, body-camera, or other security systems operated independently by the cruise line are governed by the cruise line’s privacy notice unless information from those systems is lawfully provided to us for an incident, claim, safety, security, or legal purpose.

We collect information directly from you when you submit an interest, prebooking, stateroom-selection, reservation, payment, contact, survey, promotion, or newsletter form, create an account, or otherwise provide information through our website or booking channels.

We may receive information about you from a lead guest, payer, roommate, group organizer, travel adviser, family member, or other person who makes an inquiry or reservation on your behalf.

We collect information when you contact or interact with us by email, telephone, text message, WhatsApp, social media, customer support, or any other communication channel linked to the Vybz Island Experience.

We collect information automatically through cookies, pixels, tags, software development kits, server logs, consent tools, and analytics or advertising technologies implemented on our website, landing pages, emails, and digital advertisements.

We may receive information from service providers and partners involved in hosting, email delivery, prebooking, reservation and cabin management, payment processing, analytics, advertising, fraud prevention, customer support, travel administration, and cruise fulfilment, including Royal Caribbean or any replacement vessel operator and, where disclosed to you, promotional, affiliate, or referral partners.

We may collect photographs, video, audio, attendance information, or other participation data at promotional, embarkation, onboard, destination, and post-cruise events through our staff, photographers, videographers, production teams, or authorized partners.

We may receive security, access-control, or incident information from our event staff, security providers, venues, Royal Caribbean or another vessel operator, port or terminal personnel, medical or emergency personnel, guests, witnesses, insurers, or governmental authorities where relevant to safety, access control, incident response, claims, insurance, or legal compliance.

We use personal data to respond to inquiries, record and administer prebookings, confirm deposit payments, communicate cabin availability, apply a prebooking deposit toward the applicable stateroom deposit or cruise fare after cabin selection, and provide customer support.

We use personal data to create and manage reservations, assign or coordinate staterooms and occupancy, administer payment plans, process booking changes, manage group arrangements, and support check-in and embarkation.

We use personal data to process transactions, issue receipts and invoices, confirm payments, prevent or resolve chargebacks, manage cancellations, and administer credits or refunds where applicable.

We use personal data to communicate with you before, during, and after the cruise, including for booking deadlines, payment reminders, itinerary or vessel updates, travel-document reminders, operational instructions, safety notices, customer-service issues, and follow-up messages.

We use personal data to coordinate with the cruise line, vessel operator, booking and travel-service providers, port agents, immigration and customs authorities, emergency responders, and other parties reasonably necessary to fulfil the cruise, satisfy manifest and security requirements, provide requested accommodations, and protect guest safety.

We use personal data to operate, maintain, secure, troubleshoot, personalize, and improve our website, reservation processes, communications, and guest experience.

We use personal data to analyze website performance, user behavior, prebooking and reservation patterns, audience interests, campaign attribution, and marketing effectiveness through the tools described in paragraph 8.

We use personal data to send marketing emails, text messages, WhatsApp messages, promotions, offers, artist announcements, cruise updates, and newsletters where permitted by law and subject to your communication preferences.

We may use photographs, video, audio, testimonials, and other event content to document, produce, promote, and report on the Vybz Island Experience and related events, subject to applicable law, posted event notices, and any separate release or agreement that applies.

We use security, access-control, and incident information to verify credentials and eligibility for event access; protect guests, artists, staff, and property; prevent, investigate, and respond to safety or security incidents; enforce event rules; preserve evidence; cooperate with the cruise line, venues, insurers, emergency responders, or authorities; and establish, exercise, or defend legal claims.

We use personal data to prevent fraud, detect abuse, enforce our terms, comply with legal, tax, accounting, insurance, consumer-protection, and regulatory obligations, keep business records, and establish, exercise, or defend legal claims.

Where the European Union’s General Data Protection Regulation (“EU GDPR”) or the United Kingdom’s General Data Protection Regulation (“UK GDPR”) applies, we process personal data where necessary to take steps at your request before entering a contract or to perform a contract with you, including managing inquiries, prebookings, reservations, payments, communications, and cruise fulfilment.

We may process personal data where necessary for our legitimate interests, including operating and improving the Vybz Island Experience, administering reservations, securing our systems, preventing fraud, responding to customers, measuring and promoting our services, producing event content, and maintaining business records, provided those interests are not overridden by your rights and freedoms.

We rely on consent where consent is required, including for non-essential cookies, certain electronic marketing, and, where applicable, the processing of health, accessibility, dietary, or other special-category information. You may withdraw consent at any time, without affecting the lawfulness of processing completed before withdrawal.

We may process personal data where necessary to comply with legal obligations, including passenger-manifest, immigration, customs, public-health, security, tax, accounting, insurance, law-enforcement, consumer-protection, and regulatory requirements.

We may process personal data where necessary to protect the vital interests of a guest or another person, including in a medical, safety, security, or other emergency.

We may process personal data where necessary to establish, exercise, or defend legal claims.

Where EU or UK data protection law applies to special-category personal data, we process that data only where an additional lawful condition applies, such as explicit consent, vital interests where a person is incapable of giving consent, the establishment, exercise, or defense of legal claims, or a substantial-public-interest or public-health basis authorized by applicable law.

Vybz Island Experience is a themed cruise and entertainment program scheduled for October 29 through November 1, 2027, aboard a passenger vessel operated by Royal Caribbean or another independent cruise line. Cruise transportation, onboard accommodation, shipboard services, security, medical operations, and certain guest services are provided by the cruise line or its affiliates and contractors.

The booking process may begin when you submit an inquiry or prebooking and pay a prebooking deposit. We use the information you provide to confirm your place in the prebooking process, communicate when stateroom selection opens, present available categories and pricing, apply the prebooking deposit toward the applicable stateroom deposit or cruise fare, and complete or administer your reservation.

When you select a stateroom or complete a reservation, we or our designated booking provider may request the legal names and information of all occupants, payment-plan selections, travel and identification details, emergency contacts, accessibility or dietary requests, and any other information needed to complete the booking or satisfy cruise-line and governmental requirements.

If you make an inquiry, prebooking, or reservation on behalf of another guest, family member, friend, colleague, roommate, or group participant, you represent that you are authorized to provide that person’s information and receive communications relating to the arrangement. You must ensure that each person has been informed of this Policy and, where required, has consented to the disclosure of their information. We may request reasonable evidence of that authorization before acting on a request or disclosing another person’s information.

For reservations involving multiple guests, we may communicate with and rely on the lead guest, organizer, payer, or account holder as the primary contact for administrative and operational purposes, unless the reservation arrangement indicates otherwise. To administer a shared reservation or group, limited information about one guest may be visible or disclosed to another guest, lead guest, organizer, payer, or roommate where reasonably necessary for cabin assignment, payment status, check-in, travel-document coordination, communications, or other shared-booking functions. We will not intentionally disclose sensitive information to other guests unless reasonably necessary, authorized, or required by law.

We may disclose to the cruise line, vessel operator, booking provider, port and ground-service agents, and governmental authorities only the information reasonably necessary to create and administer reservations, collect payment, prepare passenger manifests, support embarkation, provide accommodations, manage safety and security, and fulfil the cruise.

Royal Caribbean, or any replacement cruise line or vessel operator, may independently collect and use passenger information, including photographs or video/CCTV footage, health and security information, and, where applicable, biometric or facial-identification data, for its own reservation, transportation, onboard-account, safety, security, medical, legal, and operational purposes as a separate data controller. Its processing is governed by its own privacy notice. Royal Caribbean’s privacy policy is available at royalcaribbeangroup.com/resources/privacy-policy.

If the departure port, vessel, itinerary, destination-service provider, or other cruise arrangement changes, we may transfer the information reasonably necessary to the replacement or additional provider to maintain and fulfil your reservation, subject to appropriate contractual and legal safeguards.

Our website and communications may use the following operational tools and providers: transactional or customer-service email, Google Workspace; marketing email, Brevo; email management and customer support, Help Scout; booking or CRM services, RezMagic; payment processing, Stripe for Visa, Mastercard, American Express and Discover; website analytics and advertising, Google Analytics, Meta Pixel, Meta Business Suite, and Metricool.

Our website may use strictly necessary cookies and similar technologies required for security, page navigation, form submission, prebooking and reservation continuity, payment processing, fraud prevention, account authentication, and consent management.

Our website may use functional technologies to remember settings and preferences and improve the user experience.

Our website may use analytics technologies to understand how visitors interact with the website and our communications, measure traffic and conversions, diagnose performance, and improve our services.

Where used in our actual marketing stack, we may use advertising pixels, audience-building tools, customer-list matching, remarketing tags, or similar technologies to measure campaigns, build audience segments, personalize content, and deliver or suppress relevant advertising. These activities may involve profiles based on website use, inquiries, prebookings, reservations, approximate location, device information, and marketing engagement. Where permitted, these activities may include uploading or otherwise providing contact identifiers, such as an email address or telephone number, to an advertising platform for audience matching, exclusion, measurement, or targeted advertising. Where such activity is treated as a sale, sharing, or targeted advertising under applicable law, eligible users may opt out as described in Sections 15 and 16.

Where required by law, non-essential cookies and similar technologies will not be activated until you provide a valid consent choice through our cookie banner or preference center. We do not use profiling to make decisions that produce legal or similarly significant effects unless permitted by law and accompanied by required safeguards.

Where required by applicable law and technically supported, we will process recognized browser-based opt-out preference signals, such as Global Privacy Control, as requests to opt out of sale, sharing, or targeted advertising for the browser or device from which the signal is sent.

We may send promotional emails, text messages, WhatsApp messages, artist and itinerary announcements, offers, newsletters, surveys, or other marketing communications where you have opted in, where an existing-customer rule or another lawful basis applies, or where applicable law otherwise permits.

Where consent is required for automated telephone calls, text messages, or similar communications, consent is not a condition of purchasing any property, goods, or services. Message and data rates may apply, and message frequency may vary.

You may unsubscribe or opt out at any time by using the unsubscribe link in an email, replying STOP to a text message where supported, changing your preferences, or contacting us through the privacy email stated in paragraph 2.3.

Opting out of marketing communications does not prevent service-related messages concerning an inquiry, prebooking, reservation, payment, travel requirement, safety issue, or legal notice.

An artist, sponsor, affiliate, or promotional partner may have its own privacy practices when you enter a partner-run promotion, follow a partner link, or separately consent to receive communications from that partner. We will not treat your consent to Vybz Island Experience marketing as consent to unrelated third-party marketing unless that sharing and consent are clearly disclosed to you.

We may disclose personal data to website and hosting providers, booking and CRM vendors, cloud-service providers, email and messaging providers, payment processors, analytics and consent-management vendors, advertising and attribution providers, customer-support vendors, auditors, accountants, legal advisers, insurers, and fraud-prevention or cybersecurity providers.

We may disclose personal data to Royal Caribbean or another cruise line or vessel operator; reservation and travel-service providers; port, terminal, ground-transportation, and destination-service operators; and other contractors where reasonably necessary to administer and fulfil the cruise.

We may disclose limited information to production teams, event staff, event-security providers, photographers, videographers, performers, artist representatives, venues, sponsors, and promotional partners where reasonably necessary to operate events, manage credentials and access, administer promotions, produce content, or provide an experience you requested.

Where relevant to travel or required by law, we may disclose personal data to port authorities, customs and immigration authorities, border agencies, public-health authorities, regulators, courts, law enforcement, or other governmental bodies.

We may disclose personal data to medical providers, emergency responders, the vessel operator, travel-assistance providers, insurers, and appropriate contacts where reasonably necessary to address a medical, safety, security, or other emergency.

We may disclose personal data in connection with an investment, financing, merger, reorganization, acquisition, joint venture, sale of assets, or similar business transaction, subject to appropriate confidentiality and legal safeguards.

We do not disclose passport numbers, government-identification numbers, precise health or accessibility information, or payment-card data to advertising partners for targeted advertising.

Because the Vybz Island Experience involves international travel and service providers located in multiple countries, your personal data may be transferred to, stored in, or accessed from countries outside your state, country, the United Kingdom, or the European Economic Area.

Where EU or UK data protection law applies to an international transfer, we will use an applicable lawful mechanism, including an adequacy decision or regulation, the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another recognized safeguard.

You may contact us through the privacy email stated in paragraph 2.3 for further information about safeguards relevant to international transfers of your personal data.

We retain personal data only for as long as reasonably necessary for the purposes described in this Policy, including to manage inquiries, prebookings, reservations, cruise operations, accounting and tax records, disputes, fraud prevention, safety, and legal obligations.

Inquiry and unconverted prebooking data is generally retained for 24 months after our last meaningful contact or the conclusion of the relevant sailing, unless a longer period is required or you remain subscribed to marketing.

Booking, payment, transaction, tax, and accounting records are generally retained for 7 years after the relevant transaction or sailing, or longer where required by law or reasonably needed for legal claims.

Passenger-manifest, identification, travel-document, health, accessibility, and emergency information held by us is retained only as long as reasonably necessary to fulfil the cruise, address post-sailing issues, satisfy legal requirements, or defend claims. Where no longer needed, particularly sensitive copies or details will be deleted, restricted, or de-identified in accordance with our retention procedures.

Marketing preference data is retained until you unsubscribe, object, or we determine that the information is no longer needed, with limited suppression information retained as necessary to honor your opt-out.

Cookie, analytics, advertising, and consent records are retained according to the configured retention periods of the relevant tools and our internal retention practices.

Selected photographs, video, audio, and produced event content may be retained as part of our content library, event archive, and business records while the content remains relevant and lawful to use, subject to applicable rights, releases, and legal requirements.

Security, access-control, and incident records held by us are retained only as long as reasonably necessary for safety, incident response, claims, insurance, legal compliance, dispute resolution, or litigation-hold purposes and are then deleted, restricted, or de-identified as appropriate.

We implement reasonable and appropriate technical, administrative, and organizational safeguards designed to protect personal data from unauthorized access, loss, misuse, alteration, destruction, or disclosure.

These safeguards may include access controls, password and account-security practices, role-based permissions, secure payment handling, encryption where appropriate, vendor due diligence, confidentiality obligations, data minimization, backup and incident-response procedures, and website-security measures.

No method of transmission over the internet or electronic storage system is completely secure, and we cannot guarantee absolute security. If we identify a personal-data breach, we will investigate and provide notices required by applicable law.

If the EU GDPR or UK GDPR applies, you may have the right to request access to your personal data, correction of inaccurate data, erasure, restriction of processing, portability of certain data, and information about recipients and international-transfer safeguards.

You may have the right to object to processing based on legitimate interests and to object to direct marketing at any time. Where processing is based on consent, you may withdraw consent at any time.

These rights may be subject to exceptions and limitations under applicable law. We may request information reasonably necessary to verify your identity and authority before responding.

You may lodge a complaint with the supervisory authority in your country of residence, work, or the place of the alleged infringement, or with the UK Information Commissioner’s Office where applicable.

Depending on your state of residence, the applicability of state law, and any statutory exemptions, you may have the right to know or confirm whether we process your personal information; access, correct, or delete it; obtain a portable copy; and opt out of sale, sharing, targeted advertising, or certain profiling.

You may also have rights concerning sensitive personal information and the right not to receive unlawful discrimination or retaliation for exercising a privacy right. Depending on applicable state law, sensitive personal information can include certain health or accessibility information, citizenship or immigration information, government-identification numbers, account credentials, biometric data, or precise geolocation. We collect or process such categories only to the extent described in this Policy, disclosed at collection, or otherwise permitted by law.

To submit a privacy request, contact us through the privacy email stated in paragraph 2.3, or write to Vybz Island Experience, Attn: Privacy, 100 SE 2nd Street, Suite 3800, Miami, FL 33131.

We may need to verify your identity before responding and may request additional information for that purpose. You may use an authorized agent where permitted by law, subject to verification of the agent’s authority and, where lawful, your identity.

If applicable law gives you the right to appeal a denied request, we will explain how to submit that appeal in our response.

Certain promotions, discounts, contests, referral offers, or similar programs may be considered a financial incentive or bona fide loyalty-type program under some state privacy laws. If we offer a program subject to such requirements, we will provide any required notice describing its material terms and how to withdraw. Participation will be voluntary.

This Section applies to California residents to the extent the California Consumer Privacy Act, as amended (“CCPA”), applies to our processing of personal information.

The categories of personal information we may collect include identifiers; customer-record information; protected-classification information you voluntarily provide or that is required for travel; commercial and transaction information; internet or electronic-network activity; approximate geolocation; audio, electronic, visual, and similar information; professional information; inferences; and sensitive personal information described in paragraph 3.8.

We collect this information from the sources described in paragraph 4 and use and disclose it for the business and commercial purposes described in paragraphs 5, 7, 8, 9, and 10. The categories of recipients include the service providers, contractors, cruise and travel providers, governmental bodies, professional advisers, and other parties described in paragraph 10.

We do not sell personal information for money. If our use of advertising cookies, pixels, audience tools, or similar technologies constitutes “sharing” for cross-context behavioral advertising or a “sale” under the CCPA or another state law, an eligible resident may opt out through the privacy-choice mechanism described below or through a recognized opt-out preference signal.

Eligible users may exercise applicable opt-out rights by selecting “DO NOT SELL OR SHARE MY PERSONAL INFORMATION”. Unsubscribing from promotional emails stops marketing email messages but does not, by itself, control all cookie-based sale, sharing, or targeted-advertising preferences.

We use and disclose sensitive personal information only for purposes reasonably necessary and proportionate to provide requested services, verify and process transactions, maintain security and safety, comply with law, or for other purposes permitted without a right to limit under the CCPA. We do not use sensitive personal information to infer characteristics about you for advertising.

Where required by law, our notice at collection, cookie banner, signup forms, prebooking and reservation forms, and other relevant points of collection will link to this Policy or provide the privacy information and choices required by law.

Our website and online marketing are not directed to children under 13, and we do not knowingly collect personal information online directly from a child under 13 without the consent required by applicable law.

A parent, legal guardian, or other authorized adult may provide information about a minor as part of a family or group reservation. We use that information only as reasonably necessary to administer travel, accommodations, safety, emergency, and legal requirements, and we may share it with the cruise line and other providers involved in fulfilling the reservation.

If you believe a child has provided personal information to us in violation of applicable law, contact us through the privacy email stated in paragraph 2.3 so that we can investigate and take appropriate action.

Our website and communications may contain links to or integrations with third-party sites, cruise-line or reservation systems, payment pages, maps, videos, social-media platforms, ticketing tools, partner promotions, or other services.

We are not responsible for the privacy, security, or content practices of independent third parties. We encourage you to review their privacy notices before providing personal information or using their services.

We may update this Policy from time to time to reflect changes in our website, booking and cruise operations, service providers, marketing practices, corporate structure, or legal requirements.

When we update this Policy, we will revise the “Last Updated” date at the top and take any additional steps required by applicable law, which may include providing a prominent notice or requesting renewed consent.

Questions, requests, or complaints about this Policy or our privacy practices should be sent through the privacy email stated in paragraph 2.3.

Our mailing address for privacy matters is Vybz Island Experience, Attn: Privacy, 100 SE 2nd Street, Suite 3800, Miami, FL 33131.

If you are in the UK, you may complain to the Information Commissioner’s Office. If you are in the EU or EEA, you may complain to the competent data protection authority in your country of residence, work, or where the alleged infringement occurred.